創(chuàng )造性思維在旅游業(yè)的運用

創(chuàng )造性思維在旅游業(yè)的運用
 
摘要：進(jìn)入21世紀旅游業(yè)出現了買(mǎi)方市場(chǎng)的顯著(zhù)特征，特別是我國加入世界貿易組織之后，這種市場(chǎng)競爭的局面更趨激烈。為了適應這種變化，旅游管理者和旅游經(jīng)營(yíng)者對傳統的經(jīng)營(yíng)理念和經(jīng)營(yíng)模式不斷重新認識，引入了嶄新的創(chuàng )造性思維的理念，走創(chuàng )新發(fā)展的道路，不斷創(chuàng )新以求生存。文章通過(guò)對創(chuàng )造性思維的全面分析，結合旅游業(yè)現狀論述了旅游業(yè)對創(chuàng )造性思維的渴求以及創(chuàng )造性思維能為我國旅游業(yè)發(fā)展解決的問(wèn)題。
關(guān)鍵詞：創(chuàng )造性思維，旅游業(yè)，深度發(fā)展
    
The Utilization of Creative Thinking in Tourism Industry
 
Abstract: Entering 21st century, the prominent characteristic of the buyers market has appeared in tourist industry, especially after our country joins WTO, this plants situation of the market competition more fiercely. In order to adapt to this kind of change, Travel administrator and travel operator are re-recognizing traditional management theory and management mode constantly, introduce the brand-new idea of creative thinking, take the road to innovative development, is innovating in order to seek survival constantly. The article is passed to the creative multi-analysis that thought, have combined the current situation of tourist industry and expounded the fact of need for creative thinking of tourist industry and creative thinking can solve the problem in development of tourist industry of our country.
Keyword: innovation thought, Tourism industry, depth development

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