如何做市場(chǎng)調查英文簡(jiǎn)報?

奉了上司之命，Jennifer負責策劃一項廣告活動(dòng)。由于廣告促銷(xiāo)的成效對銷(xiāo)售業(yè)績(jì)將有決定性的影響，因此這可不是份輕松的差事；尤其在做好決定之后，該如何向上司說(shuō)明，以取得他們的支持，則有賴(lài)于做簡(jiǎn)報的技巧和方式。

I'm here today to present my research about the advertising campaign for the Kitchen Master microwave oven. Since this is a new product, our main goal is to establish brand awareness among our target audience, which is working women, aged 25 to 40.

今天我要向各位報告的是為“大廚師”微波爐廣告所做調查的結果。由于“大廚師”是新產(chǎn)品，我們的廣告必須要在目標顧客群中，也就是25歲至40歲的職業(yè)婦女中，建立起品牌知名度。

According to my figures, of the working women we polled, 50% said they read at least one of the top-five selling women's magazines in Taiwan. And a full 80% said they watch at least one hour of television each night. 

根據我所得到的數據，接受調查訪(fǎng)問(wèn)的職業(yè)婦女中，有百分之五十的人表示，她們閱讀臺灣最暢銷(xiāo)的五本婦女雜志中至少一本。而有整整百分之八十的受訪(fǎng)者表示，她們每晚至少看一個(gè)小時(shí)的電視。

If you'll take a look at this chart, the best media mix, then, would be a combination of TV and magazine advertisements. I suggest 60% of the budget go toward spot ads, 35% toward print ads, and 5% towardoutdoor advertising.

如果各位看一下這張圖表，就可以知道，最好的媒體組合是，電視和雜志廣告并用。我建議將預算的百分之六十撥給電視廣告，百分之三十五給雜志，其余的百分之五做戶(hù)外廣告。

To conclude, even though our target audience is clearly defined, introducing a new product is always a gamble. But with the proper media mix we can certainly lessen the chance of failure.

總的來(lái)說(shuō)，即使我們的目標顧客已很清晰，但新產(chǎn)品上巿本來(lái)就像賭博，沒(méi)人能有十成的把握。然而，媒體組合選用得當，我們自然會(huì )降低失敗的機率。

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