淺析飯店綠色營(yíng)銷(xiāo)對策

畢業(yè)論文

淺析飯店綠色營(yíng)銷(xiāo)對策
 

摘要：隨著(zhù)環(huán)境問(wèn)題的加重，人們綠色環(huán)保意識的不斷增強，越來(lái)越認識到環(huán)境問(wèn)題的重要性與迫切性，迫切需要推行綠色管理，將可持續發(fā)展觀(guān)念融入飯店經(jīng)營(yíng)的全過(guò)程和各個(gè)環(huán)節，而飯店綠色營(yíng)銷(xiāo)是飯店業(yè)發(fā)展的最佳選擇。綠色營(yíng)銷(xiāo)是市場(chǎng)營(yíng)銷(xiāo)和環(huán)境保護相結合的產(chǎn)物，它是在市場(chǎng)營(yíng)銷(xiāo)的基礎上，增加了環(huán)保意識，強調飯店在營(yíng)銷(xiāo)全過(guò)程中注入“綠色”因素，滿(mǎn)足綠色需求,維護環(huán)境利益。本文從綠色營(yíng)銷(xiāo)的涵義出發(fā)，對 開(kāi)展的重要性、可行性及問(wèn)題展開(kāi)研究，最后闡述我國飯店實(shí)施綠色營(yíng)銷(xiāo)應采取的策略。

關(guān)鍵字：綠色營(yíng)銷(xiāo)；飯店綠色營(yíng)銷(xiāo)；飯店綠色營(yíng)銷(xiāo)策略

The Countermeasures of Hotel’s Green Marketing
 

Abstract: Along with worsening of environment problems, people’s environmental awareness strengthens increasingly and realizes the importance and urgency to solve the issue. Hotel management calls in for the implementation of green management. The concept of sustainable development should be integrated into the whole process and every link of hotel management and hotel’s green marketing is the best choice. Green marketing is the combination of marketing and environmental protection. Basing on traditional marketing, it is added to environmental protection consciousness and it emphasizes that hotel should add some ‘green’ factors into the course of marketing to meet the green consumption demands and to maintain environmental benefits. This paper discusses the concept of green marketing and investigates the importance, feasibility and problems, and lastly proposes the countermeasures of green marketing for hotel in China.

Keywords: green marketing, hotel green marketing, countermeasures of green marketing for China hotel

【淺析飯店綠色營(yíng)銷(xiāo)對策】相關(guān)文章：

論飯店綠色營(yíng)銷(xiāo)10-10

飯店營(yíng)銷(xiāo)誤區與對策分析10-09

淺析企業(yè)網(wǎng)絡(luò )營(yíng)銷(xiāo)對策07-13

談中國飯店集團品牌結構問(wèn)題及對策淺析09-09

飯店營(yíng)銷(xiāo)誤區與對策分析市場(chǎng)營(yíng)銷(xiāo)畢業(yè)論文07-21

飯店服務(wù)業(yè)綠色營(yíng)銷(xiāo)的SWOT分析09-09

我國旅游飯店實(shí)施綠色營(yíng)銷(xiāo)策略初探07-31

淺析企業(yè)市場(chǎng)營(yíng)銷(xiāo)戰略制定的步驟與對策10-21

我國企業(yè)實(shí)施綠色營(yíng)銷(xiāo)的難點(diǎn)與對策07-18

探析我國企業(yè)實(shí)施綠色營(yíng)銷(xiāo)障礙與對策08-11