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我國汽車(chē)行業(yè)電子商務(wù)發(fā)展模式研究
畢業(yè)論文
我國汽車(chē)行業(yè)電子商務(wù)發(fā)展模式研究
摘要：
在以信息技術(shù)為代表的高新技術(shù)迅猛發(fā)展和經(jīng)濟全球化的今天，以電子商務(wù)促進(jìn)傳統制造行業(yè)信息化建設已成為提升和維持企業(yè)核心競爭力的重要手段。本文在國內外汽車(chē)行業(yè)電子商務(wù)應用現狀分析的基礎上，對發(fā)達國家汽車(chē)電子商務(wù)發(fā)展的經(jīng)驗和我國汽車(chē)企業(yè)實(shí)施電子商務(wù)過(guò)程中出現的問(wèn)題進(jìn)行總結，對國內外學(xué)者、專(zhuān)家提出的幾種汽車(chē)行業(yè)電子商務(wù)的不同發(fā)展模式進(jìn)行分析評價(jià)，創(chuàng )造性地提出了我國汽車(chē)行業(yè)開(kāi)展電子商務(wù)的4階段發(fā)展模式，并對照廣州本田的電子商務(wù)發(fā)展歷程對該4階段發(fā)展模式進(jìn)行應用分析。該發(fā)展模式是在現有的發(fā)展模式基礎上進(jìn)行擴充，對汽車(chē)行業(yè)供應鏈分析，立足于我國汽車(chē)行業(yè)開(kāi)展電子商務(wù)的特殊環(huán)境和存在的問(wèn)題，提出的全新發(fā)展模式。本文研究的最終目的是促進(jìn)我國汽車(chē)行業(yè)在經(jīng)濟全球化、技術(shù)高新化環(huán)境下的企業(yè)信息化建設，提高我國汽車(chē)企業(yè)在加入WTO后的市場(chǎng)競爭力，為我國民族汽車(chē)工業(yè)的發(fā)展提供參考和借鑒。
關(guān)鍵詞： 汽車(chē)行業(yè); 電子商務(wù); 4階段發(fā)展模式
Studying on the development mode of electronic
commerce in domestic automobile industry
Abstract：
At present, high-tech which take the information technology as representative develop rapidly and economy is globalizing. Promoting traditional manufacture industry construct information by using electronic commerce has become an important method that advance and maintain the core competitive ability of the enterprise .This article explain the concept of electronic commerce .In the foundation that analyses the current application of the electronic commerce in the domestic and foreign automobiles industry, this article summarize the experiences of electronic commerce in automobile industry of developed country and the issues in the process of carrying on electronic commerce of domestic automobile enterprise. Besides, this article study on different development mode of electronic commerce domestic told of by experts worldwide, creatively propose four stages development mode about the development of electronic commerce for domestic automobile industry ,compares the course of Honda of Guangzhou which develop electronic commerce to carry on the applied analysis to this four stages development mode.The mode is in the foundation which analyzes to the supply chain of the automobile industry, bases to the special environment of Chinese automobile industry develop electronic commerce, proposed brand-new development mode.The essential purpose of this article is promoting the enterprise’s constrcut information of domestic automobile industry under the economical globalization, enhancing the market competence of domestic enterprise in automobile industry after China became a memember of WTO, and providing reference for the development of domestic automobile industry.
Keywords： Automobile industry; Electronic commerce; Four stages development mode
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