略論中國度假旅游市場(chǎng)

畢業(yè)論文

略論中國度假旅游市場(chǎng)
 
摘要：度假旅游是1種追求健康的旅游方式，在歐美1些經(jīng)濟發(fā)達國家，度假旅游已經(jīng)取代觀(guān)光旅游成為人們的首選。在我國，隨著(zhù)國民可支配收入的提高，以及人們旅游意識的轉變，度假旅游占旅游份額越來(lái)越大，將是我國旅游業(yè)未來(lái)的主打產(chǎn)品，這也是我國旅游產(chǎn)業(yè)轉型與提升的必然選擇。本文在對度假旅游概念、特征以及我國度假旅游市場(chǎng)發(fā)展現狀、趨勢進(jìn)行簡(jiǎn)要分析的基礎上，針對當今我國度假旅游市場(chǎng)主體、產(chǎn)品及其營(yíng)銷(xiāo)中存在的問(wèn)題，嘗試提出建設性意見(jiàn)。

關(guān)鍵詞：度假旅游市場(chǎng)；國內度假；度假旅游發(fā)展

Simple Analysis on the Chinese Holiday Tourism Market
 
Abstract: Holiday touring is one kind of traveling which pursuits for healthy. Also it has already become the people’s first choice instead of sightseeing touring in a few Europe and America developed countries. In china, as the increasing of people’s income and the changing of people’s traveling concept, the portion of holiday touring will soar up more quickly and become the leading traveling product. It’s a necessary choice to advance and transform this kind of traveling product. Based on analyzing the concept and character of tourism, the present situation and trend, this article brings forward some constructive idea pointing to the existing problems on todays holiday tourism market players, products and marketing.

Keywords: holiday tourism market; domestic holiday; developing the holiday touring

【略論中國度假旅游市場(chǎng)】相關(guān)文章：

淺談中國三大旅游市場(chǎng)03-07

對中國農民旅游市場(chǎng)開(kāi)發(fā)的思考03-18

旅游度假區的開(kāi)發(fā)模式探討11-23

關(guān)于中國農民旅游市場(chǎng)開(kāi)發(fā)的思考03-18

論對中國農民旅游市場(chǎng)開(kāi)發(fā)的思考11-20

淺論對中國農民旅游市場(chǎng)開(kāi)發(fā)的思考03-02

淺談海南休閑度假旅游發(fā)展問(wèn)題12-07

略論旅游業(yè)的危機管理03-07

市場(chǎng)營(yíng)銷(xiāo)戰略論文05-18