基于關(guān)系和供給鏈視角的民營(yíng)企業(yè)品牌合作發(fā)展路徑研究

摘要：研究民營(yíng)企業(yè)內外部關(guān)系的品牌合作發(fā)展路徑題目�；�于品牌關(guān)系和供給鏈視角，研究民營(yíng)企業(yè)品牌內部關(guān)系的主輔品牌和種別品牌合作發(fā)展路徑和外部關(guān)系的縱向、橫向、網(wǎng)絡(luò )化關(guān)系的品牌合作發(fā)展路徑，并分析民營(yíng)企業(yè)品牌合作發(fā)展路徑的影響因素。
關(guān)鍵詞：民營(yíng)企業(yè)品牌關(guān)系品牌合作發(fā)展路徑影響因素
Abstracts:According to the inside and outside relationships,it is researched on the development routes of brands cooperation in the private enterprises.Base on the view of brand relationships and supply chains,it is researched on the development routes of brands cooperation of inside brands relationships with the main and supplement brands and sorts brands,and of outside brands relationships with the lengthways,transverse,meshwork brands in the private enterprises.It is analyzed the influence factors of the development routes of brands cooperation in the private enterprises in this ***.
Keywords:Private enterprisesBrands relationshipsBrands cooperationDevelopment routesInfluence factors

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